PUT YOUR IDEA INTO NUMBERS
What revenue and price do you need?
A business idea becomes clearer when your price, workload and costs fit together. Change the figures to see which assumption makes the biggest difference.
✓ Your figures are not stored or transmitted.Choose the option that fits your business. Your entries are kept when you switch models during this page visit. You can combine different monthly retainers under “Monthly revenue directly”.
Example, method and limits
Example: €2,000 for living expenses, €1,000 fixed costs, 40 orders with €10 materials each and a 20% revenue reserve require €4,250 revenue, or €106.25 per order. At €100 per order, €1,800 remains: €200 below the target.
All amounts are monthly and exclude VAT. The reserve is a buffer you choose, not your personal tax rate. Choose projects, billable hours/days, sales or enter monthly revenue directly. In the direct revenue model, monthly variable costs apply only to that revenue; review them whenever it changes. Personal withdrawals are not business expenses. An investment or repayment of loan principal is not the same as a running cost.
Sources · checked 28 September 2026
Discuss your figures and next steps →FAQ
Your questions answered
Is the calculated price my final selling price?
No. The calculator provides an initial guide. You still need to consider the market price, time required, taxes, insurance, cancellations and VAT for your own situation.
Why include a reserve?
Not all revenue is available for personal spending. The reserve is a simplified allowance and does not replace tax or financial advice.
Which matters more: more customers or a higher price?
Both affect revenue. What matters is the workload you can realistically secure and the work you can consistently deliver to a good standard.